With electronic music dominating the globe, both commercially and underground, the world is in the grip of dance music fever. And two young men who are set to spread the fever even further afield are East & Young, who meld euphoric, big room house music with their own unique soundscapes. In a short space of time they have gained support from some of the giants of the dance music world including Swedish House Mafia, Tiesto, Pete Tong, Laidback Luke, Above & Beyond and David Guetta. 2012 is shaping up to be a big year for the duo as they prepare an exciting live show and lend their exceptional production skills to a variety of studio projects.
Rising up from the relatively quiet backdrop of Enschede, east Holland, Marc Vano and Ivo de Jong are making some noise with their fresh approach to electronic music. A duo who've had the Midas Touch from day one, East & Young are purveyors of a new sound that has is rooted firmly in the big room/progressive sound, but draws on influences from far and wide.
It was only four years ago when the guys met, joining forces on a music project while at school together. They clicked instantly and their musical journey began, releasing their debut track 'Reveal' to widespread acclaim and support in 2008. With such a strong debut on the world stage East & Young were buoyed by their success and continued to push their sound further, working night and day in the studio to cement their approach and concoct an refreshing new take on dance music by incorporating varied influences into their repertoire. This is apparent in their latest single 'Starting Again', which melds their influences together into a club smash and features the stirring vocals of UK singer/songwriter Tom Havelock.
With influences ranging from global superstars, and commanders of the big stage, Axwell, Calvin Harris and The Chemical Brothers, to film scores and indie bands, Marc and Ivo set about constructing the foundations of their spherical, big room soundscapes. Following on from their debut, the duo found themselves evolving quickly to emulate their inspirations and create a captivating, awe-inspiring series of tracks including 'Beautiful Evening' and 'Lifelike'.
In turn, East & Young's ability to put their unique spin on the work of other artists has opened the gates to a batch of remix work for the likes of DJ Fresh and Dizzee Rascal, to the Kings of Tomorrow, Foster The People, Nadia Ali, Starkillers & Alex Kenji and Sandro Silva. Label support from Strictly Rhythm, Ministry Of Sound, Defected, Hed Kandi and Spinnin has bolstered their already strong position.
2011 saw the guys pick up the award for best new DJ talent at the SLAM!FM awards. The award also landed them a radio show on the legendary Dutch station, following in the footsteps of artists such as Ferry Corsten, DJ Jean, Hardwell and Eric Van Kleef. While they have also signed up to a second show on radio FG USA sharing the airwaves with David Guetta, Chuckie, Laidback Luke, Carl Cox and Bob Sinclar.
Summer 2012 will see the release of a brand new 2-track EP on Calvin Harris' imprint Fly Eye, that the duo describes as 'harder' than their usual style, though just as big. While a spectacular live show featuring live guitars, synths and vocalists is currently in fruition, too, as the duo look to the future and aim to evolve beyond the formulaic electronic music stage show.
It's an exciting time as electronic music continues to flourish and East & Young are ready to take any challenge head first. The stakes are higher as more and more young people become enamoured with the music but, in typically laid-back Dutch style, Marc and Ivo relish the new challenges offered by this growth in the dance market: “It's good for us because the competition is really high, so you have to do your best to keep on making good music. Dance music is the new pop music, it's all very well-produced and that can only be a a good thing,” they say. East & Young may be from the flatlands of Holland, but it's only a matter of time before this duo achieve the musical equivalent of conquering the peaks of the Himalayas.